To advertise or not to advertise.

Have you ever wondered why some advertising works and others didn't? Most advertising is bad advertising. Poorly done leaving you hesitant to invest in advertising again. Functional ideas, good planning & smart strategies are the keys to success.

Branding versus Sales?

Do you invest in building a brand or push for retail sales or both? Let's face it, businesses, no matter what size, need sales to survive. Enough said.

My favourite quote is from Gert Boyle, Colmbia Sportswear.

"Early to bed, early to rise, work like hell & advertise"

Colombia Sportswear has enjoyed years of successful advertising. Why? Gert knows her business and understands what her customers want. Do you?