After twenty years of working in the competitive advertising industry he has a lot to talk about...and you'd better listen too!

Many speakers are great talkers. Many tell you how it is according to their latest text book...but a few can articulate what needs to be done based on years of experience of actual accounts and deliver that in an enthusiastic manner leaving you ready to tackle your business needs head on!

Topic: Marketing - what it is and why you need it to be your best friend!

It's amazing how many times I am asked to explain what is marketing. Many businesses confuse it with advertising yet it, is only a small part of the marketing mix. Everyone from your staff, distribution, strategists, promotions, senior management, retail outlets to the receptionist all contribute to your marketing. None are more important than the other, yet a failure of any one, can have a detrimental effect on it's success.

Topic: To advertise or not to advertise - is that the question?

Most advertising is bad advertising. Poorly communicated and targetted, advertisers opt for award winning creative ideas that do nothing for the business's bottom line adding to the dilema, does advertising work? Yes, it does, time and time again. There are a multitude of successful advertising campaigns that combine creativity with good communication. We can all recall them, can't we?

Conference & Guest Speaking Available. Contact Rubicon Group now.

Stephen Rinaldo is available for conferences, lectures and workshops. Rubicon Group can cater workshops and or lectures to your specific needs. Should you require more information email or phone Stephen Rinaldo on 02 9011 5551 or 0418 650 540.